Natural is a funny word, isn’t it? What a recipe book will call plain yoghurt will be called natural yoghurt on the packaging; the brand’s marketing people will have seen to that. Some years ago OUP put out an underrated coursebook series called Natural English, which begs the question: was everything else unnatural English? What does natural mean in a title called Natural Business English? Does it mean authentic . . .
---------------------------
This content is available to Modern English Teacher subscribers. If you have a subscription, please log in below, or start your subscription today.
---------------------------