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Gerhard Erasmus

Gerhard Erasmus started blogging for Pavilion ELT in December 2019. He moved over to blog for the new look Modern English Teacher in January 2022 where he will continue to write about teaching and management issues, ways to teach pronunciation and other teaching/teacher training techniques. Gerhard has been involved in ELT management since 2006 as senior teacher, academic manager, and director of studies. He is currently based in Taiwan where he is Director of Studies and Course Director at a language school and teacher training centre. He is also a Trinity Certificate TESOL, TYLEC, and Trinity Diploma TESOL tutor. Alongside all of this, Gerhard is Coordinator of IATEFL LAMSIG (Leadership and Management Special Interest Group) and draws lots of his inspiration from the connections he has built with managers and leaders in ELT from across the globe. His management interests involve learning and development of managers, specifically those starting their careers as teachers, and it is also the focus of his current Educational Doctorate studies.

The sales funnel: finding and selling to the right customers

How can you ensure a consistent flow of students into your school? Do you know where they all come from and their profiles? Do your teachers? Why is this important? Gerhard sheds light on the sales funnel and its application to help anyone’s ELT operation become more successful.

Making the most of inductions

How many schools use inductions to get their new teachers settled in, and are they truly effective? In this post, Gerhard Erasmus discuss why we need inductions and suggests a revamped induction process with tips about ways you can adapt yours.

How to design your value proposition

Whatever your role in the ELT industry, understanding exactly what service you offer and how that meets your customers’ needs is vital. But how can you do this effectively? We reveal how having a value proposition can greatly enhance your ability to match what you do to what your customers want.

Can you stop fidgeting?

They fidget. They make noises. They randomly walk around. They cannot concentrate. They underachieve. And, they drive me mad! This blog post looks at how ADHD or Tourette’s might appear in the classroom and explains ways to understand rather than control the behaviour.

From teacher to writer: five tips to get started

Teachers design materials for their own classrooms and share them with colleagues and friends. For many, this creates the desire to design materials for publication or share their work more widely. This blog post looks at how to get going once you have decided to be an ELT writer.
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