The coursebook problem
Every year, the ELT market is flooded with new coursebook editions, yet a handful of established titles refuse to be dislodged. Despite countless attempts to unseat them, series like English File (Latham-Koenig & Oxenden, 1996; 5th edition 2026) and Headway (Soars & Soars, 1991; 5th edition 2026) continue to dominate the classroom, though new entrants such as Outcomes (Deller & Walkley, 2024) have made some inroads. What is truly striking is the underlying uniformity across these titles, in both style and substance. They are almost universally defined by the densely . . .
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